Advertiser workspace / New campaign
Helsinki regionA
YOUR BRAND, ON THE MOVE

Get your brand seen.

Turn everyday journeys into your next local campaign.

01

Your campaign

Reach people along everyday driving routes.

cars
1 car200 cars
days
40 km
20 km · easy-going60 km · on the go
70%

Only distance within these areas counts towards the forecast.

Pricing & assumptions ⌄

Illustrative rates, not a quote. Adjust them to explore your budget.

Calendar days, assuming daily driving. Prices exclude VAT. Visibility coefficients are pilot assumptions.

02

Your brand. Out in the city.

Rear window
HELSINKIESPOO
Your campaign preview
Silver car with rear-window advertisingYOUR BRAND.Your city. Your next move.
One car. Thousands of possibilities.
Illustration · dimensions vary by vehicle

Your campaign potential

ESTIMATE, NOT A GUARANTEE
Estimated impressions630,000378k – 882k for the campaign
Unique reach ≈ 95,253Modelled audience estimate
Cost per 1,000 impressions€7.14CPM · incl. setup, excl. VAT
24,000 km total campaign distance
YOUR CAMPAIGN BUDGET
€4,500excl. VAT

€3,600 placement + €900 print & setup

Illustrative rate · final price to be agreed

Where your customers are

Coverage
CENTREHELSINKIESPOOVANTAA
Helsinki city centre + Helsinki

Routes across your selected areas. The city centre is separate and is not counted twice within Helsinki.

Area overview · not live GPS tracking

The context behind the numbers

City data · 2024
157kpeninsula boundary crossings
per autumn weekday
620kcity boundary crossings
per autumn weekday

Cars and trams. Traffic movements, not advertising impressions.

Pre-launch planning estimates. Impressions are potential ad exposures; reach is modelled with repeat exposure. Actual results need pilot validation.

How the forecast works